Case notes3 min read
What we learned building Talk2UsNow
Notes from designing and building Talk2UsNow, a QR review platform for local businesses: what we cut, what shaped the design and what we’d tell anyone building a first product.
Read this before you build.
Practical writing on processes, products, automation and AI, based on work we’ve actually done.
Automation3 min read
Why a business process should be understood before automating it
Automating a process you don’t fully understand usually makes its problems faster, not smaller. Here’s what to look at before any software gets written.
Product2 min read
When custom software makes more sense than another SaaS tool
Off-the-shelf software is usually the right place to start. Here’s how to recognise the point where building your own becomes the better choice.
AI3 min read
Why adding AI to a product does not automatically make it better
AI can make a product genuinely more useful. It can also make it slower, more expensive and less predictable. Here’s how we decide when it belongs.
Process2 min read
What causes software projects to become unnecessarily complicated
Most software doesn’t get complicated because the problem is hard. It gets there through small, reasonable decisions that add up. These are the common causes.
Automation2 min read
How to decide whether a manual process is worth automating
A practical way to judge whether a repetitive task is worth automating, using how often it happens, how long it takes and what mistakes cost.
Have a problem you’d like a second opinion on?
Tell us what you’re trying to build, what isn’t working, or what takes too much time. We’ll reply with honest first thoughts.