Web application development
Web applications and SaaS products that are simple to use, quick to load and built to keep working as you grow.
Overview
Most software today runs in a browser. That makes a web application the natural choice for a new product, a customer portal or a tool your team uses every day.
The hard part usually isn’t the technology. It’s deciding what the first version really needs, and then building it well enough that people trust it with their work.
This might be you if…
- You have a product idea and want a working first version to put in front of real users.
- You proved the idea with a no-code tool, and now it’s holding you back.
- Your current web app is slow, unreliable or difficult to change.
- You need a backend or API that other systems can depend on.
Typical projects
MVPs and first versions
A focused first version that does one job well, so you learn from real users sooner.
SaaS products
Products used by many customers, with accounts, permissions, billing and an admin view.
Customer-facing web apps
Booking flows, portals and self-service tools that work well on a phone.
Backends and APIs
The server side: data, business rules, integrations and the API your front end or partners rely on.
Our approach
- 01
Start with the core job
We identify the one thing the product must do well and design everything around it.
- 02
Design for the real user
Screens are shaped around the people using them, the device in their hand and the moment they’re in.
- 03
Build the foundations properly
Sign-in, data, security and automated tests are part of the first version, not an afterthought.
- 04
Launch, then improve
A smaller product that works is worth more than a bigger one that’s still unfinished.
Worth knowing
When this isn’t the right choice
We’d rather tell you now than build something you don’t need.
- A website builder already covers what you need. A marketing site doesn’t need a custom application.
- You want every feature in the first version. We’ll push back on that, because it usually delays learning and adds cost.
- Nobody has talked to a potential user yet. A few conversations can save months of building.
From our work
Talk2UsNow
Talk2UsNow is a mobile-first web application: a public rating page for customers and a private dashboard for business owners.
Read the case studyCommon questions
What is an MVP?
A minimum viable product is the smallest version of your idea that real people can use. The point is to learn what works before spending money on everything else.
How long does a first version take?
It depends on scope. Once we’ve agreed what the first version includes, we can give you a realistic timeline for that version.
Will it work on phones?
Yes. We design web applications to work well on phones, tablets and desktops, and we test them on each.
Can you take over an existing web app?
Yes. We review the code and how it’s deployed first, then recommend what to fix before adding new features.
Tell us what you’re trying to build.
Start with a few lines. We’ll reply by email.